The Dates for Amazon Prime Day 2021 Have Been Announced

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If you consider yourself an especially savvy shopper who loves a good sale, you know just how big of a deal Amazon Prime Day 2021 is. In fact, before the epic blowout even begins, you probably have a plan of attack ready to go so you don't miss out on any major deals. You're also the person all of your family members and friends ask for the best Amazon Prime Day deals and what's actually worth picking up. We get it: We fall into that category, too.

Buzz is building all over the internet about Amazon Prime Day, the megaretailer's biggest day of the year — and what may be the all-around busiest day of 2021 for online shopping. To make sure you don't miss a single deal, steal, or discount, we've got you covered with a head-to-toe, A-to-Z guide to Prime Day, including the date it starts, how to shop it, and what offers you can expect.

What is Amazon Prime Day?

In simple terms, Amazon Prime Day is a marathon of deals that lasts 48 hours. The sales span all categories, including beauty, apparel, kitchen/dining, electronics, and more — and the discounts are deep. There's truly no better time to shop for your essentials and wishlist items than during Prime Day because chances are, they'll be on sale at one time or another (more on "lightning deals" later). Consider this your guide to all things Amazon Prime Day, so read on to find out how to best prepare yourself to shop quickly and strategically.

Even though you can sign up for Amazon Prime at any time leading up to or during the sale itself, now is probably the best time to do so, because only Prime members have access to all of the money-saving steals. All you have to do is head over to Amazon to sign up.

If you're hesitant about committing to a membership, you're in luck: Amazon also offers 30-day free trials, as well as six-month free trials for students. 

When is Amazon Prime Day 2021?

As of June 1, Amazon has officially announced Prime Day 2021 dates. Mark your calendars for Monday, June 21 at 12 a.m. PT, and Tuesday, June 22 at 11:59 p.m. PT. If you're not inclined to start shopping in the early hours of June 21, be sure to set an early morning alarm so you don't miss out on too much of the action.

Even though the sale lasts two full days, some of the best deals are bound to sell out quickly on the first day, so don't wait too long to buy. We'll be sure to keep you all updated with details so you can snag all your favorite beauty, fashion, lifestyle, and household products at discounted prices.

Best Beauty Prime Day Deals On the Market

We've only got one word to describe the Prime Day beauty landscape: abundant. Ok, and glorious, if we're being a little indulgent with our words. Hundreds of brands, across drugstore and high-end categories, have gone all out with their Prime Day deals. There's no better time to restock your beauty essentials and splurge on luxury skin-care and hair-care tools than when you can access major discounts. Here's a sneak peek of some of our favorite deals — some of which have already been announced (Redken and Mizani) and some based on last year's sales. Keep this page bookmarked, as we'll be updating this section as we approach the 48-hour event:

NuFace Trinity Facial Toning Kit

Redken Color Extend Blondage Shampoo

Cosrx Advanced Snail 96 Mucin Power Essence

T3 Cura Hair Dryer

Mizani 25 Miracle Milk Leave-In Conditioner

La Roche-Posay Toleriane Purifying Foaming Cream Cleanser

Keep checking back here for our live-and-constantly-updated Prime Day 2021 coverage, but for now, you can check out all of our 2020 stories to prep:

  • 30 Beauty Essentials to Stock Up on During Amazon Prime Day
  • Electric Toothbrushes Are One of the Best Amazon Prime Day Deals This Year
  • Luxury Beauty Brands Are Up to 50 Percent Off For Amazon Prime Day
  • Stila's Famous Liquid Eyeliner Is on Sale for 30% Off During Amazon Prime Day
  • 13 Best Blow-Dryer Deals to Shop During Amazon Prime Day
  • All These K-Beauty Products Are on Sale at a Major Discount for Amazon Prime Day
  • Every Mario Badescu Product Is on Sale for Amazon Prime Day
  • These Face Masks Are the Most Practical Deal of Amazon Prime Day
  • The 13 Best Loungewear Deals to Treat Yourself With During Prime Day 2020
  • 11 Major Deals to Shop From Amazon Prime Day 2020 Competitors

Best Electric Toothbrush Deals During Prime Day

It's no surprise that electric toothbrushes and flossers are among the best deals you can score during Prime Day. After all, everyone needs to maintain good dental hygiene habits — especially after a year of irregular (or nonexistent, for some) dentist appointments and deep cleanings. Here are some of our favorite picks that were on sale last year to upgrade your brushing routine:

Oral-B Genius X Electric Toothbrush

Philips Sonicare ExpertClean 7500 Power Toothbrush

Hum by Colgate Smart Electric Toothbrush Kit

Waterpik Countertop Water Flosser

What are lightning deals, and how can I shop them?

Lightning deals are limited-time offers that usually last a few hours and have a limited supply available. In fact, there's a live countdown timer that shows how much time you have left and what percentage of each deal has already been claimed by fellow shoppers. Lightning deals are actually available 30 minutes before they officially go live for Prime members, so there's yet another reason to sign up for an account.

You can view upcoming deals on your desktop or in the Amazon app (iOS, Android) 24 hours before they go live, and you can also click "Watch this Deal" and receive push notifications on your phone when a deal is starting. In any case, there's no such thing as being overly prepared.

How can I prepare for Prime Day shopping?

To recap, here are some simple steps to ensure that your Amazon Prime Day experience is the best it can be.

Step 1: Make sure you sign up for Amazon Prime. It's very easy. And remember: You can still shop Prime Day on a free trial.

Step 2: Download the Amazon App to track the deals, and even view them before they're live. 

Step 3: Read through the Prime Day Insider Guide in order to make sure you're fully prepared. The guide will let you know the ins and outs of what kind of deals you can expect (including brand-new product launches) and how to make the most of your time.

Step 4: Shop your heart out. And don't forget to make a list and stock up on bulk items. Remember that it's only a good deal if you were already planning on buying it. Otherwise, you're just spending unnecessary money.

In the meantime, keep an eye on Amazon's Prime Day landing page for more details on the epic sale, and be sure to sign up for an Amazon Prime account to get yourself ready to shop an endless stream of deals. And of course, bookmark this page to refer back to throughout the sale. We have a feeling that, despite the oddity of a year we've been through, all signs point to 2021 being the best Amazon Prime Day yet.

Anticipated early deals for Amazon Prime Day 2021

In the days leading up to the sale, Amazon typically teases some of the Prime Day deals with some sneak peek sales, so you'll have plenty of opportunities to pick out your must-have products ahead of time. And there's likely going to be quite a variety if the previous Amazon Prime Day's early deals were any indication. 

For example, in previous years, Prime members have been able to score major discounts on Amazon devices like two Echo Dots for $40 (down from $50 each) or save up to 40 percent on daily essentials. We'll keep you posted on more early deals as they are announced.

Our favorite early deals in the past include beauty and self-care products from Virtue, Milani, Banila Co, Carol's Daughter, and Avarelle. Obviously, we'll update you the moment we get more specific information about this year's deals — especially in the beauty category. But for now, bookmark Allure's Amazon Prime Day coverage to stay up to date on all the best deals during those precious hours.

Some of the standout deals from 2020 included 59 percent off a set of the Best of Beauty-winning Crest Whitestrips, 30 percent off Olaplex No. 3 to revive damaged hair, and 25 percent off a John Frieda Hot Air Brush for the ultimate at-home blowout. Expect similar steals, but whatever the deals for this year may be, you're going to want to shop them early. Many of the most deeply discounted deals sell out within hours.

Olaplex Hair Perfector No. 3 Repairing Treatment

Crest 3D White Whitestrips Kit

Stila Stay All Day Waterproof Liquid Eye Liner

John Frieda Hot Air Brush

Revlon One-Step Hair Dryer And Volumizer Hot Air Brush

Waterpik Countertop Water Flosser

Will there be competitor sales during Amazon Prime Day?

You bet your bottom dollar. Last year we witnessed other major retailers like Ulta Beauty, Target, and Skinstore upping their game and slashing their prices in a bid to keep up with Amazon. Check out the full list of offerings (which will be updated for 2021 soon) and keep adding new items to your wishlist.

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