Australian Skin Care Brand Ultraceuticals Launches in the U.S.

Australian-based skin care brand Ultraceuticals is expanding to the U.S. The launch was initially set for early 2020 but was pushed back due to the health crisis — until now. “The U.S. market was really interesting strategically to us for many reasons,” said Karen Wilkin-Donachie, chief executive officer. “It’s very attractive size-wise. It’s also very competitive. To some degree now, […]

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Beautycounter's New Deodorant Was 5 Years in the Making

In the name of B.O., I've sprayed my underarms with ice-cold aerosol deodorants, smushed on jarred natural deodorant, and introduced Justin Bieber's deodorant collab to my pits. After all that testing, I can safely say finding your deodorant soulmate isn't much easier than finding your life soulmate, especially if you choose to forego antiperspirant and stick to an aluminum-free formula. […]

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Why Makeup Artists Use Brushes to Apply Skin-Care Products to Their Clients

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. If you've ever experienced the luxury of getting a facial or having your makeup done by a professional artist, you might have noticed that sometimes they apply skin-care products like serums, moisturizers, and masks […]

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