The New Setting Powder That’s Sold Out Twice Already Is Back in Stock—For Now
People in pursuit of the best setting powder seem all about Hourglass’ Cosmetics product.
If you’ve never used setting powder, you’re missing out.
It may have just been in my head, but I used to see myself in the bathroom mirror at lunch and wonder how my makeup looked so much worse than it did just a few hours ago when I left my apartment. Since adopting some advice from Beyoncé’s makeup artist and picking up a setting powder habit, however, times have been a-changin’.
A translucent setting powder, dabbed all over your face post-makeup, will leave the layers you painstakingly applied set for the day, smoothing your skin and blurring harsh lines in the process without adding any caked-on color. It’s what’s probably been getting those Instagram models the “airbrushed” finish that always seems just out of reach.
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According to Allure, Hourglass’ Veil Translucent Setting Powder has already sold out twice on Sephora despite still wearing the “new” badge on its page. Now, it’s back in stock. While it doesn’t have too many reviews at this point, it does have an impeccable starting record: 4.8 our of 5 stars, with 96% of customers saying they’d recommend the product.
Hourglass’ founder, Carisa Janes, explains on the product page, “I wanted to create a setting powder that encompassed the silky, weightless texture of our bestselling Veil Mineral Primer. This 100 percent talc-free loose powder sets your makeup and enhances the look of natural skin—it brings the Veil experience full circle.”
Just in case a “silky” description doesn’t sound luxurious enough, Hourglass’s setting powder is infused with diamond powder, and happy shoppers have called the product “magic,” “stand out,” and the “Holy Grail” in the review section.
If you’re interested, check it out soon ($46; Sephora) before Hourglass Cosmetics gets a sold-out hat-trick.
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