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Cut-crease looks are becoming softer and dreamier lately. Instead of carving out crisp arcs, makeup artists and lovers, alike, are creating cloud-like shapes along the creases of their eyes. YouTube stars Nicole Guerriero and NikkieTutorials have even hopped on the cloud eye makeup trend. The origin of cloud eye makeup is a bit hazy (so to speak), but the trend […]
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If you've ever wondered whether it's better to apply foundation or concealer first, you're far from alone. Many a makeup lover (and plenty of our beauty editors, as well) have debated the aforementioned complexion question. Sometimes, you simply have to go straight to the pros for the answer — after all, they're the ones who practice this art form every […]
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Chances are, you’ve read about or know someone who’s on the keto diet, or perhaps you’ve experimented with it yourself. Short for “ketogenic,” the keto diet is an extremely low-carbohydrate eating plan that sends the body into ketosis—a state of burning fat for energy, rather than sugars. People on a ketogenic diet consume 50 grams or fewer of carbohydrates per day and […]
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PARIS — Expected to bolster the blockbuster Boss The Scent franchise even further is a new advertising campaign — fronted by actor Jamie Dornan and model Birgit Kos — set to go live on Sept. 1, in tandem with a men’s and women’s fragrance launch. Boss Bottled and Boss The Scent are the two pillars in the Boss fragrance portfolio […]
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Has there ever been a beauty era as glowy as this? Amidst the constant stream of dewy product drops, one of the collections with the most staying power is Wet n Wild’s MegaGlo highlighters, which have consistently been grounds for adding just one more shimmery formula to your makeup bag. And now, the instant-favorite drugstore highlighters are available in all-new […]
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Summer vacations are winding down, the days are getting shorter, and we're in the mood to buy school supplies. All of these indicates something extra wonderful: It's almost time for Ulta's 21 Days of Beauty, one of the beauty retailer's biggest sale events of the year. For those who aren't familiar, here's the deal: Like some sort of well-contoured fairy […]
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Private equity firm Hammond, Kennedy, Whitney & Co. has invested in beauty business Indigo Wild. The Kansas City, Mo.-based business manufactures and distributes natural bath, skin, home and cleaning products. It is best known for the Zum product line, which includes the best-selling Zum Bar goat's milk soap, $5.95. Indigo Wild's body care lineup includes things like a Frankincense & […]
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When it comes to makeup, creating the perfect cat-eye is an art. Thankfully, there's hope for those of us (aka me) who wish to rock a cat-eye that looks as perfect as Ariana Grande's signature makeup move. In an interview with Refinery 29, the Sweetener singer's makeup artist Ash K Holm detailed how she manages to create a flawless cat-eye. […]
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There are some beauty horror stories that we try to put out of our minds and write off as urban legends that could never actually happen to us: curling iron–induced third-degree burns, for example, or every squirmy thing you can imagine happening when a lash curler goes awry. But sometimes, there's photographic evidence, like this viral video, currently making the rounds […]
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If your idea of a perfect dog is an abstract rendering of canine qualities extracted across many encounters in your life, you are not alone in how your brain connects memories, say University of Oregon scientists. A long debate has existed in psychology whether concepts, such as a dog, are represented in the mind as a collection of specific dogs […]
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