EXCLUSIVE: Boss The Scent’s New Ad Revealed
PARIS — Expected to bolster the blockbuster Boss The Scent franchise even further is a new advertising campaign — fronted by actor Jamie Dornan and model Birgit Kos — set to go live on Sept. 1, in tandem with a men’s and women’s fragrance launch.
Boss Bottled and Boss The Scent are the two pillars in the Boss fragrance portfolio today. Boss Bottled, which is meant to represent the brand’s masculinity, ranks among the top five in men’s perfumery worldwide.
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