L’Oréal Teams With Gjosa to Fight Water Waste

PARIS — As access to water becomes more difficult globally, L’Oréal and Swiss environmental tech start-up Gjosa have worked together to create a low-flow showerhead through which easier-to-rinse shampoos are applied and can be washed away with five-times less water than usually needed.

With the device, a shampoo rinse takes just 1.5 liters of water, versus the typical 8 liters.

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