Reese Witherspoon Loves This Face Oil So Much, She Became the Brand's New Ambassador

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. Have you ever loved a product so much that you basically become the brand's unofficial spokesperson? Who among us hasn't posted a shout-out on Instagram about a moisturizer or mascara and jokingly (and fruitlessly) […]

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We Are Paradoxx, a Prestige Plastic-free Beauty Company, Raises $4 Million

PARIS — We Are Paradoxx, a prestige plastic-free beauty company, has raised $4 million in seed funding. The Belfast, Northern Ireland-based concern, which was launched in 2019, most recently closed a $1 million round, with new investors including Tom Singh, founder of the U.K. fashion retail chain New Look, and a board director of We Are Paradoxx, alongside existing investors, […]

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L’Oréal Teams With Gjosa to Fight Water Waste

PARIS — As access to water becomes more difficult globally, L’Oréal and Swiss environmental tech start-up Gjosa have worked together to create a low-flow showerhead through which easier-to-rinse shampoos are applied and can be washed away with five-times less water than usually needed. With the device, a shampoo rinse takes just 1.5 liters of water, versus the typical 8 liters. Source: […]

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