Is Keto Cycling Healthy? Here's What to Know About the Controversial Diet

Chances are, you’ve read about or know someone who’s on the keto diet, or perhaps you’ve experimented with it yourself. Short for “ketogenic,” the keto diet is an extremely low-carbohydrate eating plan that sends the body into ketosis—a state of burning fat for energy, rather than sugars. People on a ketogenic diet consume 50 grams or fewer of carbohydrates per day and […]

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HKW & Co. Acquires Indigo Wild

Private equity firm Hammond, Kennedy, Whitney & Co. has invested in beauty business Indigo Wild. The Kansas City, Mo.-based business manufactures and distributes natural bath, skin, home and cleaning products. It is best known for the Zum product line, which includes the best-selling Zum Bar goat's milk soap, $5.95. Indigo Wild's body care lineup includes things like a Frankincense & […]

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A Woman Sealed Her Eyes Shut After Using Superglue on Her Lash Extensions

There are some beauty horror stories that we try to put out of our minds and write off as urban legends that could never actually happen to us: curling iron–induced third-degree burns, for example, or every squirmy thing you can imagine happening when a lash curler goes awry. But sometimes, there's photographic evidence, like this viral video, currently making the rounds […]

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