Maybelline Is Donating $10 Million to Mental Health Nonprofits
Despite the lasting stigma surrounding mental health issues, we need to be addressing and seeking treatment for them — now more than ever. Due to self-isolation from the COVID-19 pandemic, adults have reported significantly worse mental health conditions than average, the Centers for Disease Control and Prevention (CDC) reported in June. Essential workers, unpaid caregivers, minorities, and young adults experienced this disproportionately and have reported increased substance use and suicidal ideation, the same study concludes. In an effort to confront these mental health issues and defeat the stigma surrounding them, Maybelline New York is launching a global philanthropy initiative called Maybelline Brave Together.
The initiative, which goes into effect on September 25, will support better mental health by several means. The first is that Maybelline has pledged to donate $10 million throughout the next five years to global and local mental health organizations. Some of those, according to the brand, include Crises Text Line, National Alliance on Mental Illness, and The JED Foundation.
Maybelline will also deploy a digital resource site that anyone can access digitally at any time. It'll be available to use in five languages (for now) and feature real-time tips from mental health experts. Sad Girls Club founder Elyse Fox, Half the Story founder Larissa May, and psychotherapist Liz Beecroft are all confirmed experts among the brand's growing roster. If that weren't already a huge effort, Maybelline has also partnered with Kathleen Pike, a psychologist at Columbia University, who will soon release a report about anxiety and depression in Gen Z women.
Finally, the brand will host a free and virtual panel on World Mental Health Day (October 10) to "inspire open and honest conversations and encourage emotional well-being at a time when we need it most." The panelists for this panel are yet to be confirmed, but given the amazing roster of experts Maybelline has already partnered with, we're willing to bet they'll have lots of important information and relatable experiences to share.
To learn more about Maybelline Brave Together, visit maybelline.com.
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