Coach Teams With Sephora for Makeup Collection

Ever wanted a dinosaur-inspired eyeshadow? Well, here’s your chance. Coach has teamed with Sephora on a limited-edition capsule collection of seven makeup products featuring its Sculpted C logo, the tea rose wildflower, and several of the characters the brand has used on its apparel and accessories in the past including Rexy the dinosaur, Sharky the shark and Uni the unicorn. […]

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Paula’s Choice Launches With Sephora

Paula’s Choice is launching with Sephora. This is the first major beauty retail expansion for the direct-to-consumer brand, which launched in 1995. Paula’s Choice was founded by Paula Begoun, an early advocate for transparency in beauty product formulations and education around personal care ingredients. Paula’s Choice will launch online with Sephora in February with 27 products. The brand is already […]

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Sephora's Holiday Savings Event Is Coming — Here's What Beauty Insiders Need to Know

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. It's the most wonderful time of the year — for beauty lovers, that is. Sephora just announced that its Holiday Savings Event is officially kicking off on Friday, October 30. It's the perfect opportunity […]

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For Beauty Brands, Recognizing One’s Owned Media Value Is Power

Influencers continue to be one of the leading voices in the beauty industry, according to new data from Launchmetrics. In a webinar hosted Wednesday, the data and research company outlined the leading voices impacting what beauty consumers are buying. Among those voices are traditional media, celebrities, influencers, brand partners and owned media. Across beauty’s mass, premium and luxury markets, influencers […]

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EXCLUSIVE: Sephora Builds Lower-priced Skin-care Offering With the Inkey List

The Inkey List is launching at Sephora. The brand, started by the fast-beauty firm Be for Beauty, sells low-priced skin-care products with simple names, like Retinol Serum, Vitamin C Serum, Turmeric Moisturizer and Squalane Oil. The company's products are priced under $15. The Inkey List will hit Sephora online April 19, before entering 285 stores starting on April 26, the […]

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RangeMe Offers a Beauty Industry Crystal Ball

Knowing the next big trend is crucial in the fast-paced world of beauty marketing today. For many on both sides of the buyer and seller equation, that information is only available once point of sale data starts rolling in. This week, RangeMe, an online platform that streamlines new product discovery between supplier and retailers, launched a feature aiming to close the […]

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