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Hair care brand DevaCurl is refreshing its product lineup with new ranges and new formulas. The hair care brand, in a bid for consumers with a wider range of curl textures, is updating its existing ranges and adding two new ones, centered around bond technology and scalp care. In total, the brand is reintroducing or adding more than 30 stock […]
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Vegamour has expanded into retail, now available at Sephora.com, WWD has learned exclusively. Vegan and plant-based — using wild harvested, organic ingredients — the brand’s line of hair care products, lash and brow serums and supplements fall under Sephora’s “clean” category. Priced between $28 and $80, the range of goods has been developed to target thinning hair; they include a […]
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I'm not gonna lie, I think I hold a bit of resentment over my boyfriend's 2-in-1 shampoo and conditioner bottle in our shower. I like to glare at it in frustration as I rinse three different hair care products down the drain every night before I spend another five minutes brushing out all the knots and tangles in my long […]
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PARIS — We Are Paradoxx, a prestige plastic-free beauty company, has raised $4 million in seed funding. The Belfast, Northern Ireland-based concern, which was launched in 2019, most recently closed a $1 million round, with new investors including Tom Singh, founder of the U.K. fashion retail chain New Look, and a board director of We Are Paradoxx, alongside existing investors, […]
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Besides doing glamorous things and living glamorous lives (and being three of the most famous women in the world), Jennifer Lopez, Kim Kardashian West, and Ariana Grande have one thing in common: they all have amazing hair. And it's no coincidence (nor is it solely a matter of good genes…) that Chris Appleton is their beloved hairstylist. The stylist is […]
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Winnie Harlow is joining John Paul Mitchell Systems as the company’s first global ambassador. “My mom is a hairdresser, so hair has always been really important to me and a big part of my childhood, but I never actually thought about doing a hair campaign,” said the model, 26, in an exclusive statement. “I’ve done many campaigns in my life […]
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All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. If you have spirals, coils, or waves, you already know that having curly hair isn't just a trait; taking care of it, is a lifestyle. While not biologically different from straight hair, curly hair […]
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Edward Bess is no stranger to the sumptuous, so when conceptualizing his jump into hair care, Frou Frou seemed the perfect moniker. “It’s a way I would describe my own being, and what I hope to evoke in anyone who wants to feel their most frou frou,” Bess said. Beyond self-identifying as frou-frou, Bess said the Volumizing Shampoo and Silky […]
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All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. If you've been going through the world just wishing you had a hot air brush to smooth and perfect your hair as you style it, boy, do we have some good news to deliver. […]
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One of the most basic ways to take care of your hair is to wash it. But it's important to understand how to handle your hair in the shower while it's wet and at its most vulnerable — especially if you have super curly, coily, or Afro-textured hair (or maybe a combination of all three) — so you don't cause […]
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