Excuse Me, but Noah Beck's Beauty Routine Costs More Than $1,200
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There's one type of TikTok video I will never get sick of, and that's a skin-care routine. It doesn't matter if I have the same skin concerns or use the same products as the person in the video; identifying their facial cleansers, skin-care tools, and acne treatments just gives me a serotonin boost like a sweaty workout at the gym. While I can't say I religiously watch other, non-beauty TikTok videos, the occasional "famous for being famous" dancers and influencers uncontrollably pop up on my feed from time to time — Noah Beck being one of them.
Honestly, I don't know much about this pretty boy except that his teeth are whiter than paper, he's always shirtless, and is currently dating Dixie D'Amelio. So when I came across his grooming and skin-care routine, which he posted to his TikTok account on November 6 with the simple caption "routine," (it has more than two million likes as of this post's publication) I had to watch. And boy, was I shockingly impressed.
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Starting off strong, Beck shaved his baby-smooth skin with a shaving cream, applied with a brush, and a razor (his skin literally looked hairless aside from a little mustache shadow, but OK). Then, just as I was about to scroll past, he showed us the good stuff. After applying teeth whitening strips and an Olaplex hair treatment, he shows off his physique (again, naturally) by hopping in the shower next.
After rinsing out the Olaplex No. 3 Hair Perfector, he cleansed his hair with Oribe Serene Scalp Anti-Dandruff Shampoo and applied yet another hydrating hair mask, L'Oréal Paris Serie Expert Liss Unlimited Prokeratin Intense Smoothing Masque to his wet and wavy hair. Now, this is where he really started bragging. He had what looked like every La Mer product casually grouped together on his bathroom counter, and it honestly made me, a beauty editor, really jealous.
Beck applied a few generous drops of La Mer The Treatment Lotion onto his baby face — I mean, skin — and continued with the brand's Renewal Oil and Concentrate Serum, then sealed it all in with none other than Crème de la Mer Moisturizer. At this point, I was drooling. But the video continued with a gua sha self-care moment before he showed the dewy end results and threw up a peace sign.
Courtesy of brand
La Mer The Treatment Lotion
Courtesy of brand
La Mer The Renewal Oil
Courtesy of brand
La Mer The Concentrate Serum
Courtesy of brand
La Mer Crème de la Mer Moisturizer
I do hope this was his nighttime routine, considering he didn't apply any since sunscreen, but I was impressed, to say the least. I still don't know exactly why this kid is so famous, but if there's anything I did learn about this TikTok star, it's that he has some serious bragging rights when it comes to his skin-care and hair routines.
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