Almost Every Tatcha Product Is 20 Percent Off Right Now

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Nothing makes our faces light up like a sitewide sale on our favorite beauty products — and by extension, making your day as well. Tatcha's highly anticipated Friends & Family Sale kicks off on Thursday, September 16, and lasts through September 21 for nearly a week's worth of rare discounts you simply can't pass up. All you have to do is input code FF2021 at checkout to score 20 percent off every single product from the Japanese-inspired beauty brand. With the only exceptions to the sale being skin-care sets and gift cards, there's really no excuse not to splurge on top sellers like the powder-to-foam, exfoliating The Rice Polish and the deeply hydrating The Water Cream.

We know Allure readers love the luxurious treatments that Tatcha has to offer — many of which have picked up celebrity fans along the way — including Selena Gomez, Kim Kardashian, and Meghan Markle — as well as multiple Best of Beauty and Readers' Choice Awards. Impressed yet? And are you ready to shop?

In case you need some assistance deciding exactly what to add to cart, we got you. Below are some standouts that add up to a full skin-clearing, smoothing, brightening, and moisturizing regimen that will help you achieve a visibly plumper and more radiant complexion over time.

The Essence

Tatcha The Essence

The Essence is a hero product of Tatcha's that has earned a Best of Beauty Award for its skin-plumping abilities. A few pats of this magical liquid all over your face and neck results in a major spike of hydration and allows your subsequent skin-care products to absorb more deeply. The key is in the proprietary trio of Japanese superfoods rich in lactic acid and other alpha hydroxy acids (AHAs) — Akita rice, Uji green tea, and Okinawa algae — which work harmoniously to retain moisture and promote cell turnover. "It leaves my skin looking like it took a page straight out of the glass-skin handbook," Allure's senior commerce editor Sarah Han previously shared.  

"It feels like water, but it delivers a powerful boost of hydration and actually helps your other skin-care products to work better," Daniel Martin, makeup artist and global director of artistry & education at Tatcha, explains to us. "I apply this before moisturizer, as it makes it more effective, and helps to plump up your complexion."

Indigo Overnight Repair

Tatcha Indigo Overnight Repair

The newest member of the Tatcha family, Indigo Overnight Repair, is a soothing cream that is incredibly kind to sensitive skin and a damaged skin barrier. "Think of this cream as a serum-moisturizer hybrid: It's infused with tried-and-true skincare ingredients like hyaluronic acid and ceramides to hydrate and plump your skin," commerce writer Jennifer Hussein shared, who has been loving this on her acne-prone skin. Martin also agrees that the texture is "super dreamy" and works wonderfully on irritated skin. "I've been using it a ton this summer, especially when I haven't been as careful as I should be with reapplying my sunscreen," he divulges. Also in the mix is microbiome-balancing mondo grass root and soothing Japanese indigo extract to minimize signs of redness and irritation.

The Deep Cleanse

Tatcha The Deep Cleanse

The Deep Cleanse is essentially the end-all cleanser for oily skin. Proof: It scored an Allure Best of Beauty Award two years in a row. This pore-purging gel lathers into a foam as you massage it into your skin and contains ground-up fibers from the Japanese luffa fruit to gently exfoliate and boost cell turnover. As a bonus, amino acids derived from silk seriously rehydrate skin so your complexion never feels stripped — just balanced and clean.

The Kissu Lip Mask

Tatcha The Kissu Lip Mask

This isn't your ordinary lip balm. With Japanese peach at its base, The Kissu Lip Mask works similarly to a hydrating face mask but is formulated especially for the delicate skin on your lips. Right away your lips will feel soft and moisturized, and over time, you may even notice a smoother, more plumped look. Plus, you don't have to mess with constant reapplication. "I smear it on in the morning before my coffee — and my lips still look lush and juicy by the time lunchtime rolls around," our reviewer noted. 'Nuff said.

The Dewy Serum

Tatcha The Dewy Serum

Tatcha's beloved Dewy lineup absolutely deserves a spot in your shopping cart. The Dewy Serum relies on lactic acid and alpha hydroxy acids (AHAs) to smooth uneven texture and skin tone while hyaluronic acid and squalene work hard to replenish moisture levels. "The milky, floral serum replaces all the moisture that was sucked out of [my skin] like dehydration never even happened," said beauty editor Devon Abelman. 

The Liquid Silk Canvas Primer

Tatcha The Liquid Silk Canvas Featherweight Protective Primer

As the last step before makeup, apply the oil-free Liquid Silk Canvas Primer to create a green-tea-fueled shield around the skin that will not only protect it against environmental pollutants but keep your makeup in place for hours on end. Three types of silk (fibroin, sericin, and silk powder) also blur enlarged pores and absorb excess oil, so skin doesn't appear overly shiny. 

The Serum Stick

Tatcha The Serum Stick

Since we're starting to venture out into the world more often, this mess-free, multipurpose The Serum Stick is a must-have for on-the-go hydration. It's a concentrated solid serum made of 80 percent squalane and Japanese lemon balm. Swipe it on wherever and whenever you need to get rid of dryness and before makeup in areas where foundation and concealer may otherwise settle into fine lines.

Luminous Dewy Skin Mist

Tatcha Luminous Dewy Skin Mist

While this Kim Kardashian-approved facial mist gives skin a hydrated look on the surface, nourishing ingredients in the formula work beneath the skin to soothe and protect. There's a ton of goodness to unpack: A proprietary blend of Okinawa red algae and hyaluronic acid are the workhorses that deliver serious moisture, while another team of green tea, rice, and algae can help reverse visible signs of aging like fine lines and wrinkles. Mist throughout the day whenever your skin is feeling tired or looking dull, or post-makeup to lock everything in with a dewy finish.

The Silk Canvas

Tatcha The Silk Canvas

Similar to how The Liquid Silk Canvas Featherweight Protective Primer blocks out environmental stressors with green tea and Caesalpinia spinosa fruit extracts, the original pressed balm does the same. However, The Silk Canvas has a creamy consistency that's packed into a portable compact for a lit-from-within glow wherever you are — seriously, there are pink and goal pearls that breathe life and light into your complexion. If you need to smooth out rough skin or blur out any significant blemishes, this forms a just-right, non-pore-clogging barrier between foundation and skin.

Violet-C Brightening Serum

Tatcha Violet-C Brightening Serum

Formulated with a powerful blend of 20 percent vitamin C and 10 percent AHA, it won't take long for this lightweight Violet-C Brightening Serum to even out any discoloration or overall dull, lifeless skin. The formula utilizes Japanese angelica root as its effective yet gentle dark-spot-reducing agent. It absorbs almost instantly into the skin so you can go in with your moisturizer or night cream without a bunch of downtime in between.

Silken Pore Perfecting Sunscreen SPF 35

Tatcha Silken Pore Perfecting Sunscreen

In true Tatcha style, there are bonus skin-care benefits in this Silken Pore Perfecting Sunscreen. Aside from the most important element, SPF 35 to shield skin from UVA and UVB light, there's also silk extract for a smooth, satiny finish, Japanese wild rose to smooth the look of pores, and antioxidant-rich loquat leaf extract to protect your barrier.

What are you waiting for? Head over to to fill up with your cart with new (or tried-and-true) skin-care goodies, and don't forget to enter promo code FF2021 at checkout to score 20 percent off everything onsite (excluding sets and gift cards) until September 21 at 11:59 p.m. PT.

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