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Seed Beauty is launching a second brand of its own. The first — ColourPop — has gained a cult status (and 6.1 million Instagram followers) for its trend-driven, value-priced makeup offerings. Seed Beauty cofounders Laura Nelson and John Nelson are hoping that Fourth Ray Beauty, set to launch Aug. 23 on fourthray.com, will do the same for the skin-care category. […]
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It still might be crop top season, but that’s not stopping Hollywood from embracing a fall hair trend that makes us want to cozy up in a burnt orange knit sweater with a cup of cider — yes, even in this current heat. Folks, say hello to "flannel hair," originally spied and reported by PopSugar. You might be wondering what […]
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While experiencing a recent cystic acne breakout, a Reddit user who goes by Infinitesimallyok decided to reach for an unexpected product at the back of her cabinet: diaper cream. "I was at my wit's end," she wrote on the SkincareAddiction subreddit. "None of my spot treatments were doing anything to these gigantic monsters, and I figured how much worse can […]
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Unlike Instagram-friendly rose gold, gray, and the ever-growing gamut of rainbow hair colors we've witnessed trend on red carpets and social media, dark brown is one shade that will simply never go out of style. The reason being is it's both timeless and incredibly versatile; there are myriad different ways to "do" dark brown and make it work for you, […]
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For this photo series, Allure's digital hair editor Jihan Forbes asked six people to open up about the relationships they have with their natural texture and what the idea of "good hair" means to them. Growing up as a black child in a Western country, it didn't take long for me to realize that society has some, well, views on […]
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There are makeup-free selfies, and then there are makeup-free videos taken on a boat while surrounded by Kat Von D Dreamer-blue water. Salma Hayek just blessed us with the latter. For the past few days, Hayek has been in Instagram vacation mode, sharing photos of whatever gorgeous beach she's surrounded by and her sun-safe level pro straw hat and sunglasses. […]
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By Carrieanne Reichardt, as told to Jolene Edgar. Note: This article contains images of a surgical procedure being performed. I love so many of my features. For instance, the green eyes I got from my mom, my naturally full lips, and smile, but my nose has been a source of insecurity. Around 15, as puberty hit, my nose just…changed. One […]
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Shine is a beautiful thing on your hair, lips, and nails — that's for certain. Shine on your face, however, can get tricky. There's a difference between having a gleaming, strategically placed highlight accentuating your cheekbones and having a greasy slickness coating every inch of your T-zone. That overabundance of oil in all the wrong places is created by the […]
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Laura Mercier is restaging globally, starting with a new look. "The consumer research we do tells us that the potential is global," said Marc Rey, chief executive officer of Shiseido Americas. "Laura Mercier portrays an image of beauty that is aspirational but attainable. It’s something most women can project themselves in very easily. That’s very global. The whole Shiseido organization […]
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Are suppliers the next big beauty investors? Lubrizol, the Berkshire-Hathaway-owned chemical supplier and manufacturer, has invested a minority stake in One Ocean Beauty, a skin-care start-up founded by Burberry veteran Marcella Cacci. One Ocean Beauty is the first brand in the portfolio of Lubrizol Skin Essentials, the company’s venture arm that was formed to incubate skin-care brands in their early […]
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