The Beauty Battleground Is Still Mired in Plastic, Faulty Claims

There’s nothing stopping a company from slapping “natural” or “organic” on a product label as it applies to cosmetics, body care or personal care products — not in America at least. But for many, the plastic packaging is almost more controversial than what’s inside the product.

In the U.S. alone, nearly 7.9 billion units of rigid plastic were pumped out to house beauty and personal care products at retail in 2018, according to the most recent data from Euromonitor International.

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