Revlon Deal Process Said to Start After Labor Day
The Revlon deal process is about to get started.
According to industry sources, Goldman Sachs is gearing up to go out to prospective buyers for Revlon Inc. after Labor Day. Revlon was said to tap Goldman earlier this month to explore strategic options for the company, including a sale of all or parts of it. Goldman did not immediately return a request for comment.
Revlon is said to be looking for a transformative deal, and wants to sell either the whole company or some of the big brands, according to a source. What the company is not considering, according to a senior executive at majority shareholder MacAndrews & Forbes, is taking Revlon private. MacAndrews owns about 87 percent of Revlon, recent Securities and Exchange Commission filings show.
"Given the global surge in the beauty industry and the strength of the company's iconic brands with the unrivaled brand equity and reach, we feel that Revlon right now would be an incredibly valuable asset for a variety of buyers, both inside and outside of the traditional beauty industry," said a senior MacAndrews executive, authorized to speak on a condition of anonymity.
Revlon has struggled in recent years. Right now, the Elizabeth Arden brand, which Revlon bought in 2016 after it said it was considering strategic alternatives, is the best performing part of the portfolio. The Revlon brand itself is still large, but does less than $1 billion in annual sales.
For Revlon's most recent quarter, the company's sales dipped 6 percent, to $570.2 million. It's net loss narrowed during that period, to $63.7 million from $122.5 million in the prior-year period.
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