Study: Active voice conveys a sense of immediacy and increases the chance people will believe you

Health Problems

The way we interpret a message changes depending on whether it’s framed in the active or the passive voice, University of Toronto researchers have found—even if the content is exactly the same. “What we found is that depending on which form you choose, it changes how your audience comes to understand that message,” says Sam Maglio, an associate professor in […]

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Preterm newborns sleep better in NICU while hearing their mother’s voice

Kids Health

Hearing a recording of their mother’s voice may help neonates maintain sleep while in the neonatal intensive care unit (NICU), according to preliminary data from a new study. About 10 percent of U.S. newborns require treatment in a NICU, which is a noisy environment that could influence the development of newborn sleep patterns. This study explored the possibility that infants’ […]

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