When does trash talking work? An expert discusses her unusual research
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Karen C.P. McDermott recently completed a study on trash talk, the taunts or boasts meant to intimidate or distract an opponent. Her study was one of the first to statistically model how trash talking during a competition can influence performance. What inspired you to study trash talk? Karen C.P. McDermott: In early 2014, I watched Seattle Seahawks cornerback Richard Sherman […]
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