Edward Bess is no stranger to the sumptuous, so when conceptualizing his jump into hair care, Frou Frou seemed the perfect moniker. “It’s a way I would describe my own being, and what I hope to evoke in anyone who wants to feel their most frou frou,” Bess said. Beyond self-identifying as frou-frou, Bess said the Volumizing Shampoo and Silky […]

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