Reese Witherspoon Loves This Face Oil So Much, She Became the Brand's New Ambassador

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. Have you ever loved a product so much that you basically become the brand's unofficial spokesperson? Who among us hasn't posted a shout-out on Instagram about a moisturizer or mascara and jokingly (and fruitlessly) […]

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SheaMoisture's New Campaign Is a Beautiful Celebration of Black Women Artists

As one of the most popular and recognizable Black-led beauty brands on shelves today, SheaMoisture has a visibility that other brands strive to achieve. But with that visibility comes responsibility, and for the beloved body- and hair-care brand, that means sharing that visibility with the Black community and — with its new It Comes Naturally campaign — specifically with Black […]

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