Amazon’s Private Label Belei Makes European Debut

MILAN — Amazon’s private-label skin-care brand Belei has launched in the European market. The range, which was first introduced in March in the U.S., is now available in Italy, Spain, France, Germany and the U.K. The Switzerland-based brand’s debut in the old continent has been postponed as some product formulations were tweaked to better answer to the requests of local […]

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Beachwaver Adds Full Hair-Care Range

Sarah Potempa, celebrity hairstylist and inventor of The Beachwaver Co. proved wrong the naysayers who said her rotating curling iron couldn’t compete against titans of the large hot tools corporations. Undaunted, she and her sister Erin Potempa Wall charged ahead launching the Beachwaver, which frequently sells out on QVC, sits at the top 10 of prestige best-sellers on Amazon (according to […]

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Why Supplements are Part of Alicia Silverstone’s Beauty Regimen

Actress Alicia Silverstone was clued in to the link between beauty and wellness long before the current rush to add vitamins and supplements to the beauty offer. The star of Paramount Network’s “American Woman,” co-created a line of vitamin supplements five years ago for Garden of Life called MykindOrganics — well ahead of recent moves such as Bloomingdale’s WellChemist that […]

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