WWP, ScentInvent, Sign Licensing Deal
Beauty packaging business WWP Beauty has signed a licensing agreement with ScentInvent Technologies LLC. ScentInvent was founded by Abby Wallach and Caroline Fabrigas in 2016. It focuses on creating new formats for fragrance. The duo started a direct-to-consumer fragrance brand earlier this year called Sparti Scents, which launched fragrances in a stick form, rather than liquid. The brand sells three […]
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