Beauty’s Embrace of AI Technology

“We loved the idea of using augmented reality to create an escape of sorts,” shared Gerard Quiroga, president of Bellacures, a nail salon franchise with locations in Southern California and Texas that introduced the use of virtual reality in the business this year.

Available exclusively at the Beverly Hills address, customers have the option of donning a VR headset for a visual and audio experience of their choice: a secluded beach, waterfall or forest.

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