Meet Vlad and Niki, the YouTuber Brothers Who Are a Hit with Preschoolers

Family Health

Vlad and Niki Vashketov might be your child's new favorite YouTube stars! The Russian-American brothers have made quite the splash on the streaming platform since launching their presence in 2018, posting videos across 16 channels (translated into 13 languages!) that explore preschool-focused topics like make-believe, science experiments, storytelling and more. PEOPLE recently spoke with the mother of Niki, 5, and […]

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Reliance on ‘YouTube medicine’ may be dangerous for those concerned about prostate cancer

Health Problems

The most popular YouTube videos on prostate cancer often offer misleading or biased medical information that poses potential health risks to patients, an analysis of the social media platform shows. Led by researchers at NYU School of Medicine and its Perlmutter Cancer Center, the study of the 150 most-viewed YouTube videos on the disease found that 77 percent had factual […]

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Jaclyn Hill Gets Real About How Much Beauty Influencers Make on Sponsored Posts

Beauty & Balance

Jaclyn Hill has become one of the most recognizable beauty influencers in the world, thanks in part to her collaboration with Morphe. But she already had millions of YouTube subscribers before that partnership, and many viewers have understandably assumed she makes a lot of her money through sponsored posts on her channel, like so many high-profile influencers do on theirs. […]

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