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Sephora is beefing up its clean beauty initiatives with a program called Clean Plus, sources tell WWD. Several industry sources said the U.S.’s largest prestige beauty retailer will be introducing new parameters for brands to qualify as “Clean Plus,” which includes formulating without polyethylene glycol and other petroleum-based ingredients. Skin care, hair care and makeup brands are expected to comply […]
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Ever wanted a dinosaur-inspired eyeshadow? Well, here’s your chance. Coach has teamed with Sephora on a limited-edition capsule collection of seven makeup products featuring its Sculpted C logo, the tea rose wildflower, and several of the characters the brand has used on its apparel and accessories in the past including Rexy the dinosaur, Sharky the shark and Uni the unicorn. […]
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Paula’s Choice is launching with Sephora. This is the first major beauty retail expansion for the direct-to-consumer brand, which launched in 1995. Paula’s Choice was founded by Paula Begoun, an early advocate for transparency in beauty product formulations and education around personal care ingredients. Paula’s Choice will launch online with Sephora in February with 27 products. The brand is already […]
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All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. It's the most wonderful time of the year — for beauty lovers, that is. Sephora just announced that its Holiday Savings Event is officially kicking off on Friday, October 30. It's the perfect opportunity […]
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Influencers continue to be one of the leading voices in the beauty industry, according to new data from Launchmetrics. In a webinar hosted Wednesday, the data and research company outlined the leading voices impacting what beauty consumers are buying. Among those voices are traditional media, celebrities, influencers, brand partners and owned media. Across beauty’s mass, premium and luxury markets, influencers […]
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A year after launch, Annie Lawless has developed her namesake natural makeup line into a major player in the color cosmetics space. One of the founders of Suja Juice, Lawless has always been committed to living a healthy life and came upon the idea for her brand when she couldn’t find natural makeup that equaled the performance, high pigments and […]
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The Inkey List is launching at Sephora. The brand, started by the fast-beauty firm Be for Beauty, sells low-priced skin-care products with simple names, like Retinol Serum, Vitamin C Serum, Turmeric Moisturizer and Squalane Oil. The company's products are priced under $15. The Inkey List will hit Sephora online April 19, before entering 285 stores starting on April 26, the […]
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Knowing the next big trend is crucial in the fast-paced world of beauty marketing today. For many on both sides of the buyer and seller equation, that information is only available once point of sale data starts rolling in. This week, RangeMe, an online platform that streamlines new product discovery between supplier and retailers, launched a feature aiming to close the […]
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The best makeup brushes feel like heaven on your face — soft and fluffy but with enough texture on the bristles to pick up and blend your powder and liquid products properly. Up until recently, you couldn't really get the best of both those worlds without animal hair makeup brushes. The pioneering synthetic hair makeup brushes always felt a bit […]
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