For Beauty Brands, Recognizing One’s Owned Media Value Is Power

Influencers continue to be one of the leading voices in the beauty industry, according to new data from Launchmetrics. In a webinar hosted Wednesday, the data and research company outlined the leading voices impacting what beauty consumers are buying. Among those voices are traditional media, celebrities, influencers, brand partners and owned media. Across beauty’s mass, premium and luxury markets, influencers […]

Continue reading »