Amazon’s Private Label Belei Makes European Debut
MILAN — Amazon’s private-label skin-care brand Belei has launched in the European market. The range, which was first introduced in March in the U.S., is now available in Italy, Spain, France, Germany and the U.K.
The Switzerland-based brand’s debut in the old continent has been postponed as some product formulations were tweaked to better answer to the requests of local customers and to respect certifications demanded by the European Union.
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