Revolution Launches in Ulta in the U.S. and Priceline in Australia

LONDON — Beauty brand Revolution is taking its global online success offline and expanding its presence in the U.S. and Australian markets. The brand is looking to emulate its successful retail strategy in the U.K. with Ulta in the U.S and Priceline in Australia.

“Most of our expansion has come by championing relationships with retailers, we’re not looking to sell in every retailer but just the best-in-class retailers and be able to test in those markets,” said Adam Minto, chief executive officer of Revolution.

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