RangeMe Offers a Beauty Industry Crystal Ball
Knowing the next big trend is crucial in the fast-paced world of beauty marketing today. For many on both sides of the buyer and seller equation, that information is only available once point of sale data starts rolling in. This week, RangeMe, an online platform that streamlines new product discovery between supplier and retailers, launched a feature aiming to close the time gap.
Called Industry Insights, the addition to the platform enhances how consumer packaged goods data is obtained and used by-product suppliers and manufacturers by offering a glimpse into retail buying trends before items hit shelves. The end result is that suppliers can better identify opportunities to position products to make informed, strategic business decisions on key product attributes such as packaging size or pricing. The tool provides access to previously unseen data that RangeMe said eliminates a time warp that has stymied the industry for decades.
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